Employing a mixed method to explore mobile social media users' big data privacy concerns
Year of publication: |
2015
|
---|---|
Authors: | Yang, Kenneth C. C. ; Kang, Yowei |
Published in: |
Handbook of research on effective advertising strategies in the social media age. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8125-5. - 2015, p. 302-320
|
Subject: | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application | Mobile Marketing | Mobile marketing | Datenschutz | Data protection |
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