Empowering Consumers in a Changing Health Care Market: The Need for Information and the Role of Marketing
Year of publication: |
1994
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Authors: | Sofaer, Shoshanna |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 13.1994, 2, p. 321-322
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