Empowering marketing organizations to create and reach socially responsible consumers for greater sustainability
Year of publication: |
2022
|
---|---|
Authors: | Lim, Weng Marc |
Published in: |
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science. - Boca Raton, FL : Routledge, ISBN 978-1-000-40802-7. - 2022, p. 3-9
|
Subject: | Marketing | Verbraucher | Consumers | Nachhaltigkeit | Sustainability |
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