Empowering organizations through customer knowledge acquisition : an empirical study in Mexico
Year of publication: |
2019
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Authors: | Gómez Reynoso, Juan Manuel ; Al-Busaidi, Kamla Ali |
Published in: |
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-0666, ZDB-ID 2194123-3. - Vol. 15.2019, 3, p. 83-102
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Subject: | Benefits of Customer Knowledge | Customer Knowledge | Customer Knowledge Acquisition | Customer Knowledge Management | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Wissenstransfer | Knowledge transfer | Mexiko | Mexico | Kundenintegration | Customer integration | Kundenanalyse | Customer analysis | Wissen | Knowledge |
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