Empowering retailers : a bounded rationality perspective to enhancing omnichannel journey satisfaction
Year of publication: |
2023
|
---|---|
Authors: | Muthaffar, Aisha ; Vilches-Montero, Sonia |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-13
|
Subject: | Omnichannel journey | Omnichannel satisfaction | Decision-making styles | Bounded rationality theory | Begrenzte Rationalität | Bounded rationality | Kundenzufriedenheit | Customer satisfaction | Entscheidung | Decision | Multikanalvertrieb | Multichannel strategy |
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