Empowerment and customer decision rules in franchise networks
Year of publication: |
2023
|
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Authors: | Michael, Steven C. |
Published in: |
Networks in International Business : Managing Cooperatives, Franchises and Alliances. - Cham : Springer International Publishing, ISBN 978-3-031-18134-4. - 2023, p. 135-149
|
Subject: | Customer decision rules | Empowerment | Franchise networks | Franchising | Unternehmensnetzwerk | Business network | Entscheidung | Decision | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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