Enabling disruptive innovations through the use of customer analysis methods
Year of publication: |
2011
|
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Authors: | Reinhardt, Ronny ; Gurtner, Sebastian |
Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 5.2011, 4, p. 291-307
|
Subject: | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Kundenanalyse | Customer analysis | Marktforschung | Market research |
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