Enabling eCCRM: Multi-Channel Model andManagement for Financial eServices
Year of publication: |
2001-04-01
|
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Authors: | Kundisch, Dennis ; Wolfersberger, Hans Peter ; Klöpfer, Elisabeth |
Institutions: | Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement |
Subject: | Management | Finanzdienstleistung | Financial Services | Kundenmanagement | Customer relationship management | Mehrgleisiger Vertrieb | sales and distribution | Individualisierung | Individualization |
Extent: | 268288 bytes 28 p. application/pdf |
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Series: | Diskussionspapier ; WI-91 (2001) in: The International Journal on Media Management ; 3, 2, 2001, p.91-104 |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Corporate finance and investment policy. General ; Sales and distribution ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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