Enabling value co-creation with consumers as a driver of business performance : a dual perspective of Polish manufacturing and service SMEs
Year of publication: |
2019
|
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Authors: | Zaborek, Piotr ; Mazur, Jolanta |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 541-551
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Subject: | Value co-creation | Service dominant logic | Manufacturing and service SMEs | DART | KMU | SME | Betriebliche Wertschöpfung | Value creation | Industrie | Manufacturing industries | Dienstleistungssektor | Service industry | Kundenintegration | Customer integration | Polen | Poland | Dienstleistung | Services |
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