Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Jennifer F. Taylor, Sharon E. Beatty and Katherine J. Roberto
| Year of publication: |
2024
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|---|---|
| Authors: | Taylor, Jennifer Fries ; Beatty, Sharon E. ; Roberto, Katherine J. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 1, p. 28-42
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| Subject: | Consumer boosting | Consumption journey | Habit strength | Operant resource integration | Prolonged consumption | Internationale Wirtschaft | International economy | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Konsumtheorie | Consumption theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-01-2023-0023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473581