End-user development of CRM systems : towards a behvioural end-user profiling based on gender and experitse
Year of publication: |
2015
|
---|---|
Authors: | Tzafilkou, Katerina ; Protogeros, Nicolaos ; Yakinthos, Charalampos |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 12.2015, 3, p. 302-318
|
Subject: | information systems development | CRM development by the end-users | EUD | end-user development | behavioural user profiling | user modelling | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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