Endogenous choice on advertising pricing of media platforms : lump-sum fee vs. proportional fee
Year of publication: |
June 2017
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Authors: | Pan, Lijun |
Published in: |
Hitotsubashi journal of economics. - Tokyo : [Verlag nicht ermittelbar], ISSN 0018-280X, ZDB-ID 224143-2. - Vol. 58.2017, 1, p. 21-40
|
Subject: | media market | price instruments | two-sided platforms | endogenous choice | lump-sum fee | proportional fee | Theorie | Theory | Gebühr | Charges | Preismanagement | Pricing strategy | Werbung | Advertising |
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