Endogenous direct advertising and price competition
Year of publication: |
2014
|
---|---|
Authors: | Esteban, Lola ; Hernández, José |
Published in: |
Journal of Economics. - Springer. - Vol. 112.2014, 3, p. 225-251
|
Publisher: |
Springer |
Subject: | Informative advertising | Targeting | Price dispersion |
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