Endogenous targeted advertising and welfare
Year of publication: |
2003
|
---|---|
Authors: | Esteban, L. ; Gil, A. ; Hernández-García, José M. |
Published in: |
Progress in economics research. - New York : Nova Science Publishers, ISSN 1549-1552, ZDB-ID 3092663-4. - Vol. 5.2003, p. 125-143
|
Subject: | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing |
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