Endorsers in Advertising: The Case of Negative Celebrity Information
| Year of publication: |
1998
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|---|---|
| Authors: | Till, Brian D. ; Shimp, Terence A. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 27.1998, 1, p. 67-82
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