Endowment effect for hedonic but not utilitarian goods
Year of publication: |
2015
|
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Authors: | Chan, Eugene Y. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 439-441
|
Subject: | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index | Zahlungsbereitschaftsanalyse | Willingness to pay | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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