Between 1995 and 2011, the population of Alberta increased by roughly 40 per cent, but energy use in the province grew much faster, with a 62 per cent increase over the same period. In the industrial sector, the province’s largest energy consumer, demands grew 110 per cent. In mining and oil-and-gas extraction specifically, energy use over that period soared, growing by 355 per cent. That remarkable growth in energy consumption creates a particular challenge for Alberta Premier Alison Redford, who in 2011 ordered her ministers to develop a plan that “would make Alberta the national leader in energy efficiency and sustainability.” The province is still waiting. The incentives to become more energy efficient are not particularly strong in Alberta. The province’s terrain and size favour larger and less-efficient vehicles. Energy in the province is abundant, so here is little cause for concern over energy security. And energy is relatively affordable, particularly for a population that is more affluent than the Canadian average. There is little pressure on Albertans to radically alter their energy consumption behaviour. Yet, improved energy efficiency could position businesses in Alberta to become even more globally competitive, in addition to leading to improved air quality and public health. And for a province racing to keep up with growing energy demand, effective measures that promote conservation will prove much cheaper than adding yet more expensive infrastructure to the energy network. Many other jurisdictions have already provided examples of methods Alberta could employ to effectively promote energy conservation. First, Alberta must set hard targets for its goals to save energy, and then monitor that progress through transparent accounting, measuring and reporting. The provincial government can also nurture a culture of energy conservation, by formally and publicly recognizing leadership in efficiency improvements in industry and buildings, and by issuing an annual “premier’s report card,” making public the progress on province-wide efficiency efforts. For a province that continues to enjoy growth in business and population, updated guidelines around new building codes have been proven to improve energy efficiency. And there remains a significant opportunity for Alberta to improve efficiency in its commercial and industrial sectors, the largest users of energy, by providing government incentives to replace ageing equipment with more efficient technology. Alberta is also well suited for a shift toward more combined heat and power generation plants, which can repurpose generated heat that is otherwise wasted, significantly reducing energy demand and costs. And in a province awash in natural gas, incentives to encourage travel using compressed or liquefied natural gas vehicles could serve to boost energy efficiency in the transportation sector as well. Alberta is fortunate in that it has abundant energy and prosperity, making improved energy efficiency a matter of choice, rather than — as in some jurisdictions — one of urgent necessity. It is, however, a choice that Alberta has enough reasons, and resources, to make. All it requires is the will
