Engaging and marketing to stakeholders in World Heritage Site management : a United Kingdom multiple case study perspective
Year of publication: |
November 2016
|
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Authors: | Lochrie, Sean |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 15/16, p. 1392-1418
|
Subject: | World Heritage | World Heritage Site management | stakeholders | stakeholder engagement | Stakeholder | Kulturgüter | Cultural heritage | Welt | World | Großbritannien | United Kingdom |
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