Engaging marketing students : student operated businesses in a simulated world
Year of publication: |
2010
|
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Authors: | Russell-Bennett, Rebekah ; Rundle-Thiele, Sharyn R. ; Kuhn, Kerri-Ann |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 32.2010, 3, p. 253-263
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Subject: | Studierende | Students | Marketingtheorie | Marketing theory | Lehrplan | Curriculum | Virtuelle Realität | Virtual reality | Wirtschaftspädagogik | Business and economics education | USA | United States | Kanada | Canada |
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