Engaging online consumers with an interactive cost-per-action advertising model
Year of publication: |
2009
|
---|---|
Authors: | Cudmore, B. Andrew ; McCoy, Jenny ; Shuhy, Joe ; Taylor, Jim |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 8.2009, 3/4, p. 288-308
|
Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
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