Engaging restaurant customers on Facebook : the power of belongingness appeals on social media
Year of publication: |
2020
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Authors: | Gruss, Richard ; Kim, Eojina ; Abrahams, Alan |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 44.2020, 2, p. 201-228
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Subject: | customer engagement | social belongingness | social media | textual analytics | restaurant | Social Web | Social web | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
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