Engineering the roadmap of reverse innovation : complexities in driving business processes from local to global destinations
Pável Reyes-Mercado (Anáhuac University, Mexico)
| Year of publication: |
[2018]
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|---|---|
| Authors: | Reyes-Mercado, Pável |
| Published in: |
Start-up enterprises and contemporary innovation strategies in the global marketplace. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-4831-7. - 2018, p. 37-47
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| Subject: | Innovation | Export | Internationaler Markteintritt | International market entry | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-4831-7.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011764691