English or a local language in advertising? : the appreciation of easy and difficult english slogans in the Netherlands
Jos Hornikx; Frank van Meurs; Anja de Boer
| Year of publication: |
2010
|
|---|---|
| Authors: | Hornikx, Jos ; Meurs, Frank van ; Boer, Anja de |
| Published in: |
Journal of business communication : JBC. - Thousand Oaks, Calif. : Sage, ISSN 0021-9436, ZDB-ID 410455-9. - Vol. 47.2010, 2, p. 169-188
|
| Subject: | Internationales Marketing | International marketing | Englisch (Sprache) | English (Language) | Niederländisch | Dutch | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Niederlande | Netherlands |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003970380