Enhance green purchase intentions : the roles of green perceived value, green perceived risk, and green trust
Yu-Shan Chen; Ching-Hsun Chang
Year of publication: |
2012
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Authors: | Chen, Yu-shan ; Chang, Ching-hsun |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 50.2012, 3, p. 502-520
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Subject: | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Markenimage | Brand image | Risiko | Risk | Vertrauen | Confidence | Kaufmotiv | Consumer motivation | Taiwan |
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