Enhancing adaptation of digital entrepreneurship to consumers’ online purchasing in the COVID-19 pandemic era
Year of publication: |
2024
|
---|---|
Authors: | Alsolamy, Majed Qabil |
Published in: |
Technology analysis & strategic management. - London : Taylor & Francis Group, ISSN 1465-3990, ZDB-ID 1485021-7. - Vol. 36.2024, 8, p. 1749-1762
|
Subject: | adaptation to smartphones | digital engagement | Digital entrepreneurship | targeting customer | Social Web | Social web | Digitalisierung | Digitization | Coronavirus | Konsumentenverhalten | Consumer behaviour | Unternehmer | Entrepreneurs | Online-Handel | Online retailing |
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