Enhancing compliance among channel members by modeling reward events : matching motivation and ability with model selection
Xu (Vivian) Zheng, Xiaoling Li, Xingyao Ren, Zhilin Yang
| Year of publication: |
2020
|
|---|---|
| Authors: | Zheng, Xu ; Li, Xiaoling ; Ren, Xingyao ; Yang, Zhilin |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 2, p. 331-349
|
| Subject: | Reward | Modeling | Social comparison | Observer | Compliance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00681-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290954