Enhancing customer retention in manufacturing SMEs through supply chain innovative practices
Year of publication: |
2022
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Authors: | Israel, Baraka |
Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 10.2022, 3/37, p. 272-286
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Subject: | supply chain innovative practices | manufacturing SMEs | customers retentions | Lieferkette | Supply chain | KMU | SME | Industrie | Manufacturing industries | Beziehungsmarketing | Relationship marketing | Innovation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/mdke-2022-0018 [DOI] hdl:11159/12654 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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