Enhancing customer value creation with market culture : developing 7Cs framework
Year of publication: |
July 2018
|
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Authors: | Madhani, Pankaj M. |
Published in: |
The IUP journal of management research : IJMR. - Hyderabad : Icfai University Press, ISSN 0972-5342, ZDB-ID 2521149-3. - Vol. 17.2018, 3, p. 46-63
|
Subject: | Wettbewerbsvorteil | Competitive advantage | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
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