Enhancing customers' satisfaction using loyalty rewards programs : evidence from Jordanian banks
Iyad A. Alnsour, Ibrahim R. Alnsour, Firas J. Alotoum
| Year of publication: |
2021
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|---|---|
| Authors: | Al-Nsour, Iyad A. ; Alnsour, Ibrahim R. ; Alotoum, Firas J. |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 8.2021, 11, p. 297-305
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| Subject: | Loyalty Rewards | Loyalty Programs | Customer Satisfaction | Traditional Banks | Islamic Banks | Jordan | Kundenzufriedenheit | Customer satisfaction | Jordanien | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Produktivität | Productivity | Bank | Islamisches Finanzsystem | Islamic finance | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2021.vol8.no11.0297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012671035