Enhancing digital entertainment through personalization : the evolving role of product placements
Valerie Trifts and Hamed Aghakhani
| Year of publication: |
2019
|
|---|---|
| Authors: | Trifts, Valerie ; Aghakhani, Hamed |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 6, p. 607-625
|
| Subject: | brand preference | choice | Personalization technology | product placement | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1452046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203341