Enhancing e-commerce competitiveness : a comprehensive analysis of customer experiences and strategies in the Turkish market
Year of publication: |
2024
|
---|---|
Authors: | Akin, Mustafa Seref |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 10.2024, 1, Art.-No. 100222, p. 1-16
|
Subject: | Amazon | Blue ocean | E-commerce | Innovation | Oligopolistic market | Turkey | Türkei | Electronic Commerce | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Oligopol | Oligopoly |
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