Enhancing hotel employees' brand understanding and brand-building behavior in China
Ceridwyn King; Kevin Kam Fung So
Year of publication: |
2015
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Authors: | King, Ceridwyn ; So, Kevin Kam Fung |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 39.2015, 4, p. 492-516
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Subject: | hotel | internal brand management | employees | China | Markenführung | Brand management | Hotellerie | Hotel industry | Arbeitskräfte | Workforce | Tourismusberufe | Tourism employees |
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