Enhancing hotel knowledge management : the influencing factors of online hotel reviews on travellers' booking intention
Year of publication: |
2022
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Authors: | Xia, Yufan ; Chan, Hing Kai ; Zhong, Lina ; Xu, Shuojiang |
Published in: |
Knowledge management research & practice : KMRP ; an official journal of the OR Society. - London [u.a.] : Taylor & Francis, ISSN 1477-8246, ZDB-ID 2115866-6. - Vol. 20.2022, 1, p. 34-45
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Subject: | booking decision | Online reviews | tourism | word-of-mouth | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Wissensmanagement | Knowledge management | Tourismus | Tourism | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Online-Marketing | Internet marketing | Tourismuswirtschaft | Tourism industry | Electronic Commerce | E-commerce |
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