Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Year of publication: |
2023
|
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Authors: | Zahoor, Nadia ; Lew, Yong Kyu |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 5, p. 1158-1187
|
Subject: | COVID-19 | Digital technologies | Emerging market SME | Export performance | International marketing capability | International strategic alliance | Strategic flexibility | Internationales Marketing | International marketing | KMU | SME | Schwellenländer | Emerging economies | Strategische Allianz | Strategic alliance | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Export | Strategisches Management | Strategic management | Internationaler Markteintritt | International market entry | Ressourcenorientierter Ansatz | Resource-based view | Digitalisierung | Digitization | Flexibilität | Flexibility | Informationstechnik | Information technology | Wettbewerbsvorteil | Competitive advantage |
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