Enhancing museum brands with experiential design to attract low-involvement visitors
Year of publication: |
2014
|
---|---|
Authors: | Ober-Heilig, Nadine ; Bekmeier-Feuerhahn, Sigrid ; Sikkenga, Joerg |
Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 4.2014, 1/2, p. 67-86
|
Subject: | Experiential marketing | Audience development | Museum branding | Museum design | Museum | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing |
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