Enhancing national reputation and competitiveness in the global market through the use of soft power : a case study approach to Asia and Oceania airlines
Year of publication: |
2023
|
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Authors: | Law, Colin C. H. ; Lin, Eliver ; Fu, Candace |
Published in: |
Global perspectives on soft power management in business. - Hershey PA : IGI Global, ISBN 979-8-3693-0250-7. - 2023, p. 74-101
|
Subject: | Fluggesellschaft | Airline | Internationaler Wettbewerb | International competition | Asien | Asia |
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