Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
Year of publication: |
2005
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Authors: | Cotte, June ; Coulter, Robin A. ; Moore, Melissa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 3, p. 361-368
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