Enhancing organizational capacity through the use of social media
Rui Sun; Hugo Asencio; Julie Reid
| Year of publication: |
2015
|
|---|---|
| Authors: | Sun, Rui ; Asencio, Hugo ; Reid, Julie |
| Published in: |
Cases on strategic social media utilization in the nonprofit sector. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-8188-0. - 2015, p. 262-300
|
| Subject: | American Lung Association | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Nonprofit-Organisation | Nonprofit organization | KMU | SME | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010507809