Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Jungsun Ahn and Carrie La Ferle
| Year of publication: |
2008
|
|---|---|
| Authors: | Ahn, Jungsun ; La Ferle, Carrie |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 3, p. 107-117
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Sprache | Language | Werbewirkung | Advertising effects |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766368