Enhancing student learning in marketing courses : an exploration of fundamental principles for website platforms
Year of publication: |
2011
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Authors: | Hollenbeck, Candice R. ; Mason, Charlotte H. ; Song, Ji Hee |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 33.2011, 2, p. 171-182
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Subject: | Website | Studierende | Students | Betriebswirtschaftsstudium | Graduate business education | Marketing | Lernen | Learning | Digitale Plattform | Digital platform | E-Learning | E-learning | Lehrplan | Curriculum |
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