Enhancing the consumer-perceived benefits of a mass-customized product through its online sales configurator
Year of publication: |
2017
|
---|---|
Authors: | Sandrin, Enrico ; Trentin, Alessio ; Grosso, Chiara ; Forza, Cipriano |
Published in: |
Industrial Management & Data Systems. - Emerald Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 117.2017, 6, p. 1295-1315
|
Publisher: |
Emerald Publishing Limited |
Subject: | Consumer value | E-commerce websites | Mass customization toolkits | Product self-customization | Sales configurators |
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