Enhancing the customer experience with virtual and augmented reality : the impact of content and device type
Carlos Orús, Sergio Ibáñez-Sánchez, Carlos Flavián
| Year of publication: |
2021
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|---|---|
| Authors: | Orús, Carlos ; Ibáñez-Sánchez, Sergio ; Flavián Blanco, Carlos |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 98.2021, p. 1-13
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| Subject: | Augmented reality | Booking intention | Ease of imagination | Presence | Virtual reality | Visual appeal | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.103019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198479