Enhancing value co-creation in professional service projects : the roles of professionals, clients and their effective
Year of publication: |
2019
|
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Authors: | Chih, Ying-Yi ; Zwikael, Ofer ; Restubog, Simon Lloyd D. |
Published in: |
International journal of project management : the journal of The International Project Management Association. - Amsterdam [u.a.] : Elsevier, ISSN 0263-7863, ZDB-ID 797899-6. - Vol. 37.2019, 5, p. 599-615
|
Subject: | Service-dominant logic | Value co-creation | Professional service projects | Professionals | Clients | Professional–client interactions | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Service-Dominant Logic | Freie Berufe | Professional services | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Unternehmensdienstleistung | Business services | Wirtschaftsprüfung | Financial audit |
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