Enriching Scanner Panel Models with Choice Experiments
Year of publication: |
2003
|
---|---|
Authors: | Swait, Joffre ; Andrews, Rick L. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 22.2003, 4, p. 442-460
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Data Enrichment | Choice Models | Scanner Panel | Choice Experiment |
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