Ensemble experiments to optimize interventions along the customer journey : a reinforcement learning approach
Yicheng Song, Tianshu Sun
| Year of publication: |
2024
|
|---|---|
| Authors: | Song, Yicheng ; Sun, Tianshu |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 8, p. 5115-5130
|
| Subject: | Bayesian recurrent Q-network model (BRQN) | customer journey | experiment design | long-term reward optimization | randomized experiment | reinforcement learning | Experiment | Lernprozess | Learning process | Lernen | Learning | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2023.4914 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015046886