Ensuring brand loyalty for firms practising sustainable marketing : a roadmap
Year of publication: |
2023
|
---|---|
Authors: | Khandai, Sujata ; Mathew, Jones ; Yadav, Renu ; Kataria, Sonia ; Kohli, Harpuneet Singh |
Published in: |
Society and business review. - Bradford : Emerald, ISSN 1746-5699, ZDB-ID 2243680-7. - Vol. 18.2023, 2, p. 219-243
|
Subject: | Attitudinal brand loyalty | Behavioral brand loyalty | Brand trust and brand affect | Sustainable marketing | Markentreue | Brand loyalty | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Vertrauen | Confidence |
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