Entering a foreign market : exports, FDI or strategic alliance?
Year of publication: |
2019
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Authors: | Morasch, Karl |
Published in: |
Design and management of interfirm networks : franchise networks cooperatives and alliances. - Cham : Springer, ISBN 978-3-030-29244-7. - 2019, p. 353-372
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Subject: | Alliances | Entry strategies | FDI | Oligopoly | Trade | Auslandsinvestition | Foreign investment | Strategische Allianz | Strategic alliance | Internationaler Markteintritt | International market entry | Oligopol | Markteintritt | Market entry | Multinationales Unternehmen | Transnational corporation | Export |
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