Entering into strategic alliances : an empirical test of the direct and interaction effects of managers' attitudes, subjective norms, and perceived behavioral control
Carmina Cavazos
| Year of publication: |
2013
|
|---|---|
| Authors: | Cavazos, Carmina |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 1, p. 3-24
|
| Subject: | Strategische Allianz | Strategic alliance | Verbrauchereinstellung | Consumer attitudes | Institutionenökonomik | Institutional economics | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717940