Entering the base of the pyramid market in India : a corporate social entrepreneurship perspective
Misagh Tasavori, Pervez N. Ghauri and Reza Zaefarian
| Year of publication: |
2016
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|---|---|
| Authors: | Tasavori, Misagh ; Ghauri, Pervez N. ; Zaefarian, Reza |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 4, p. 555-579
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| Subject: | International marketing | India | Corporate social responsibility | Corporate social entrepreneurship | Base of the pyramid (BoP) | Indien | Corporate Social Responsibility | Sozialwirtschaft | Social economy | Armutsbekämpfung | Poverty reduction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2014-0085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011590322