Entering the Chinese mid-market segment : key to long-term success?
Year of publication: |
2009
|
---|---|
Authors: | Gebauer, Heiko ; Fischer, Thomas ; Fleisch, Elgar |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 37.2009, 5, p. 31-39
|
Subject: | Internationaler Markteintritt | International market entry | Marktsegmentierung | Market segmentation | Preismanagement | Pricing strategy | China |
-
Du, Xiaoning, (2020)
-
Industrial technology boundary, product quality choice, and market segmentation
Ma, Haoxing, (2024)
-
Optimal fare price differentiation with demand leakage in airline industry
Raza, Syed Asif, (2015)
- More ...
-
Gebauer, Heiko, (2009)
-
Gebauer, Heiko, (2009)
-
Organisationale Fähigkeiten für Dienstleistungsstrategien
Fischer, Thomas, (2010)
- More ...